Archery Business

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Magazine Description

Archery Business is the oldest and most trusted trade title in the archery industry. For more than 30 years, Archery Business has been the "go-to" publication for retailers to find cutting-edge information to help keep them profitable in a very competetive market. Every issue offers proven tips and strategies designed to strengthen archery pro shops across the nation.

Meet the Editor

Mark Melotik: Award-winning journalist has been bowhunting for more than 25 years, and has been Bowhunting World's managing editor since 1997. In addition, mark is the editor of Archery Business magazine, a trade publication aimed at serving retailers and those in the business of archery. An acknowledged "gear head", Mark is an expert in bowhunting equipment who is especially drawn to Western and Northern big-game bowhunting.

Departments & Columns

• ATA Update: Archery Trade Association news
• Anchor Point: Important product and manufacturer news
• Trade News: Manufacturer announcements, changes and new products
• Behind the Counter: Retailers share unique ideas for other retailers

What's New

• Manufacturer Profile: Highlighting specific manufacturers that are pushing the archery industry forward. These features are outstanding for retailers to get to know various manufactuer's history, business strategy and product line.
• Product Profile: Emphasizing new and innovative products - This column